Our PhD-led program blends secondary research and compliant data extraction with fieldwork (focus groups, in-depth interviews, observations, and surveys) plus rapid experiments/A/B tests to validate what works. We turn signals into descriptive insights (what’s happening), predictive models (what’s likely next), and prescriptive guidance (what to do now) that expose white space and de-risk growth. You get clean datasets, concise dashboards, and a decision brief with prioritized moves—plus monthly consults to help your team execute and iterate.