Veneta Sotiropoulos, PhD 

My career began over 25 years ago in Montreal, Canada, where I was born, spent most of my formative years, and completed my academic journey. I earned my bachelor's degree from Concordia University, my Master of Science in Business and Marketing at the John Molson School of Business, and my PhD from HEC Montréal, the business school affiliated with the University of Montreal. My research during this period spanned psychology, neuroscience, marketing, and business, providing a robust foundation for my professional journey.

Twenty years ago, I relocated to New York City to embark on my academic career in marketing at the New York Institute of Technology, where I currently serve as an Associate Professor of Marketing. My research primarily focuses on consumer behavior, particularly in consumer goods, the luxury fashion market, financial services, food, leisure, and related services.

During my years in research and teaching, I began noticing that students needed more real-world experience, and many industries required updated technological knowledge, theoretical insights, expertise, and coaching. Additionally, many small family-owned businesses, medium-sized businesses, non-profits, startups, and professional offices such as doctors, accountants, barbers, and restaurants were ill-equipped to navigate the rapidly evolving digital and marketing landscape. Unlike larger corporations, these entities lacked the necessary resources and support.

Recognizing this gap, I decided to offer my services, enabling these vital community businesses and organizations to continue thriving and positively impacting their communities.

Driven by these experiences and a deep commitment to making a meaningful impact, I am excited to launch my marketing consulting agency to:

Empower Students: Provide hands-on experiential education, equipping students with valuable real-world project management and marketing experience to jump-start their professional careers.

Support Organizations: Guide small and medium-sized businesses, non-profits, and startups through today's evolving digital landscape, ensuring they thrive and remain competitive.

Family Care: Create a stable foundation to support and care for my elderly mother, ensuring she receives the comfort and attention she deserves.

Give Back to Education: Contribute financially to my university, enabling them to prioritize and enhance student development initiatives and educational resources.

Serve the Community: Extend my professional services to underserved communities, promoting growth, opportunity, and positive change where it is most needed.

These goals fuel my passion for this venture, aligning my personal values with professional expertise to create meaningful, lasting change.

I am looking forward to helping you. Please reach out to us, and we will provide the guidance and patience your organization needs.

Veneta Sotiropoulos, PhD